Stoelting Hosts Biennial Distributor Meeting

Seven distributor partners gather in Wisconsin to strengthen industry partnerships and drive growth

As the foodservice industry navigates continued growth amid evolving challenges, Stoelting Foodservice, a brand of The Vollrath Company, LLC and industry leader in frozen dessert equipment, successfully concluded its 2025 Distributor Meeting July 28-30 at Vollrath University in Sheboygan, Wisconsin.

The biennial event brought together seven distributor partners at Vollrath University, the company's dedicated learning hub that serves as a center of excellence for training industry professionals. Located in Wisconsin's manufacturing corridor, the facility represents the company’s commitment to American manufacturing and continuous education within the foodservice equipment sector.

The primary goal of the Stoelting Distributor Meeting was to foster deeper understanding and collaboration between manufacturer and distributor partners during a period when operators are getting creative with their approaches to address industry challenges including labor shortages and evolving consumer preferences. 
The three-day agenda addressed key industry trends including technology adoption and evolving consumer preferences while focusing on brand performance, forecasting strategies, and service optimization. Attendees participated in targeted sales training for chain accounts, reviewed product updates and marketing tools, and conducted strategic follow-ups from the 2023 meeting.

A highlight of the event was the factory tour of Stoelting's Wisconsin manufacturing facility, which provided distributors with firsthand insight into the company's commitment to American-made quality and craftsmanship. This facility tour emphasized Stoelting's deep roots in Wisconsin's industrial heritage and its role in supporting local economic growth. 

Attendees left the meeting with enhanced knowledge of service training opportunities with authorized service providers to strengthen both distributor and Stoelting service channels.

"Our distributor partners are the backbone of our success, and bringing everyone together in Wisconsin reinforces our commitment to growing together in an increasingly competitive market," said Henry Case, Vollrath’s director of projects and specifications.

About Stoelting

Stoelting Foodservice, a division of The Vollrath Company, LLC, is an industry leader in frozen dessert equipment, offering a broad and premium line of soft serve, frozen custard, batch and frozen beverage dispensing equipment that supports a wide range of foodservice venues. For more details, visit stoeltingfoodservice.com.